SAVE THE DATE

ACT I

NEW YORK,
THE BEGINNING

SERGIO SOLDANO AT PRINTEMPS NEW YORK 11 FEBRUARY 2026

ANEMONE

The flower

A flower of anticipation and mystery, linked in Greek mythology to the tears of Aphrodite, the Anemone embodies eternal love, fragility and beauty. Sergio Soldano transforms it into a unique, geometric and sculptural presence, entrusting its creation entirely to the artisan’s hand. Each flower is built petal by petal: the leather is cut by hand, one element at a time and every individual Anemone takes shape through the precise assembly of micro-studs. The flowers are then applied to a laser-cut leather structure, worked in modular sections and suspended over a veil of silk organza, in a complex construction conceived to create volume without weight and substance without rigidity. The result is a three-dimensional surface of extraordinary softness and lightness, able to move with the body and transform leather into something unexpected. A process that becomes the highest expression of craftsmanship, where time, precision and savoir-faire make each Anemone an authentic expression of the Sergio Soldano woman: elegant, strong, free and never predictable.

PALAZZI‍ ‍

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Genoa, in the heart

From the noble stones of Genoa comes Palazzi, a work of art that preserves the deepest bond between Sergio Soldano and his beloved city, the city that gave him recognition and witnessed his rise. Inspired by the Palazzi dei Rolli, a UNESCO World Heritage site and an extraordinary expression of Italian architecture, art and culture, it carries their memory forward and entrusts it to creativity, transforming it into a refined, poetic and immediately recognizable graphic language.
As early as 1622, Peter Paul Rubens celebrated the magnificence of the Palazzi dei Rolli; today, that heritage becomes the source of inspiration for a free creative interpretation. The architecture is redrawn, altered in proportion and enriched with graphic elements belonging to the Sergio Soldano universe, ultimately forming a graphite composition that translates, however idealized, façades, perspectives and details into a landscape to be worn. The strength of Palazzi lies precisely in its ability to move across materials: silk, mikado, leather and accessories become surfaces on which architecture changes scale, intensity and perception without ever losing its identity. At times all-encompassing, at times almost engraved, the print acquires a different presence with each interpretation while preserving the precision of the drawing and the evocative power of the line. It is in this transformation that the value of the object reveals itself: not as mere decoration, but as a visual construction in which art, memory and material come into balance. Palazzi is a tribute to origins, but above all, a signature. A print conceived to live beyond a single season, evolving over time through new colours, scales, materials and interpretations. A permanent Sergio Soldano code, capable of carrying the elegance of Genoa into the world and transforming the Maison’s memory into a living, recognizable language made to endure.

THE HOUSE

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A historic Italian Maison,

reimagined for a new era

Founded in 1968, Sergio Soldano is a historic Italian Maison, born in Genoa and soon established as a prominent name on the international stage, appearing at the Sala Bianca of Palazzo Pitti, Milan Collections and across the world’s major fashion capitals and chosen by global icons including Elizabeth Taylor, Grace Kelly, Gina Lollobrigida, Raquel Welch, Monica Vitti and Sydne Rome. Its bold and unmistakable language has woven together art, colour, geometry and femininity, creating an identity capable of transcending eras and borders. Today, under the Creative Direction of Giovanni Premoli and Dario Di Bella, the Maison enters a new chapter: not a nostalgic return to the past, but a conscious evolution of its identity. The past thus becomes the foundation for a profound renaissance of the Maison, renewing its identity, 

SINOPIA ‍

SINOPIA, THE FIRST SIGN

The Trace Before The Form

Before a fresco comes to life, there is a silent moment in which everything is still possible. This is where Sinopia begins: the first mark traced onto the plaster, already holding intuition, proportion and the promise of beauty. The inspiration comes from Sergio Soldano’s gaze: eyes that, over the years, have absorbed architecture, frescoes, proportions, colours and details, transforming them into a deep visual memory. Today, that memory resurfaces through Sinopia, reworked by the creativity of the Maison until it becomes an autonomous work, shaped by signs, matter, light and suggestion. Oil painting gives depth to the drawing, which is then transferred onto silk and taffeta, where it acquires movement and a new intensity.

BLUSH RITUAL ‍

Pink, as a gesture

Blush Ritual explores pink through its most unexpected shades, from powder pink to fuchsia and deep wine, creating a narrative of intensity, contrast and depth. On cashmere, wool, cady, mikado and airbrushed leather, colour shifts in voice and presence, becoming softness, structure, light or accent. The result is a wardrobe in which femininity emerges without ever needing to be declared, through the way colour meets material and follows the body. Blush Ritual is a ritual of transformation: the moment when pink ceases to be surface and becomes presence.

THE CODES

Sergio Soldano with Elizabeth Taylor

HERITAGE

1968

THE BEGINNING

GENOA
FLORENCE
MILAN 
ROME 
PARIS
NEW YORK 
TOKYO 

A STORY OF STYLE, CULTURE AND EXTRAORDINARY PEOPLE.

“Elegance

is a way

of being”

CREATIVE DIRECTORS

PREMOLI + DI BELLA

Giovanni Premoli and Dario Di Bella lead Sergio Soldano through a vision in which heritage is not preserved as memory, but transformed into a living creative language. Art, architecture, colour and Italian craftsmanship become the foundations of a precise aesthetic universe, extending from silhouette and material to image, object and space. Their direction has given the Maison a renewed clarity and a series of distinctive codes, conceived not for a season, but to endure. A creative vision rooted in culture, driven by instinct and unmistakably Sergio Soldano.

ENCOUNTERS

GENOA

Exhibition, Palazzo Imperiale

October 2024

MONTE CARLO

Charity Gala, Save The Reinforest

May 2025

CANNES

TFWA, World Exhibition

September 2025

NEW YORK

Event Sergio Soldano, Printemps

February 2026